About the client
Your industry is used to compare your numbers with typical ranges.
Your numbers
Add your ad spend to see cost per lead, cost per customer and return on ad spend. Leads are people who enquire, book or sign up. Customers are leads who buy.
Your results
- How your rates compare with typical businesses
- Every opportunity ranked by its dollar value per year
- Conservative, target and stretch scenarios
- A 90-day action plan for your biggest opportunity
- Printable, and you can save it as a PDF
What if you improved?
Together that adds about a month, or a year.
Need the full picture? Agency licence
Agency is for agencies and consultants. It includes everything in Free plus profit, lifetime value and a goal planner, client profiles, branded reports with your logo, and a licence to use it with unlimited clients.
| Feature | Free | Agency |
|---|---|---|
| Leads, customers and revenue | ✓ | ✓ |
| Industry comparison and biggest opportunity | ✓ | ✓ |
| Full report and 90-day plan | With email | ✓ |
| Ad spend: cost per lead, cost per customer, return on ad spend | ✓ | ✓ |
| Profit after margin and ad costs | – | ✓ |
| Customer lifetime value and lifetime value : cost ratio | – | ✓ |
| Goal planner: what you need to hit a revenue target | – | ✓ |
| 12-month growth projection with CSV export | – | ✓ |
| Save and compare scenarios | – | ✓ |
| Branded client reports with your logo | – | ✓ |
| Licence to use with unlimited clients, white-label (no FlowPilot branding) | – | ✓ |
| Client profiles: save and switch between your clients | – | ✓ |
| Branding settings: your logo, name and colours, no code editing | – | ✓ |
| Backup and restore your client data | – | ✓ |
How to use this calculator
- Industry: pick the closest match so your rates are compared with sensible ranges.
- Monthly campaign visitors: from your website analytics (for example Google Analytics) for a typical month.
- Visitor-to-lead rate: leads divided by visitors, times 100. A lead is anyone who enquires, books a call or signs up.
- Lead-to-customer rate: customers divided by leads, times 100.
- Average sale value: what a typical new customer pays you.
- Type a number or drag the slider. Results update instantly, along with your biggest opportunity.
- Copy share link gives you a link that reopens these exact numbers, handy for sending to a colleague.
How it is calculated
Leads = visitors × lead rate. Customers = leads × close rate. Monthly revenue = customers × average sale value. Yearly revenue = monthly revenue × 12.
Your biggest opportunity compares four realistic changes: moving each rate up to the middle of the typical range for your industry (or up a step if you are already there), a 10% higher average sale, and 10% more visitors. The one adding the most revenue wins.
Good to know: this is revenue, not profit. It assumes your rates stay the same every month and leaves out costs, refunds and repeat sales. Typical ranges are broad indicative figures, not audited statistics.
Terms of use, privacy and licence
Free to use. You may use this calculator free of charge for your own personal or business planning, and use your results in your own reports.
Licence. This is a limited, non-transferable licence to use the tool as provided. You may not copy, resell, redistribute or republish the tool or its code, remove its branding, or present it as your own, without written permission from . All rights in the tool remain with . The Pro edition has its own licence.
Estimates only. Results depend entirely on the numbers you enter. They are estimates, not a forecast, guarantee or financial, legal or professional advice. Typical industry ranges are broad indicative figures, not audited statistics. The tool is provided "as is" without warranty, and to the extent the law allows, is not liable for decisions made using it. Nothing here limits any rights you have under consumer protection law.
Privacy. The calculator runs in your browser and the numbers you enter are not sent anywhere unless you ask for the full report. If you do, we collect your email address, first name (if given), your answers and the numbers in the calculator. We use them to send you your report and, as you agreed, occasional tips about getting more customers. We do not sell your data. This page saves a small flag in your browser so your report stays unlocked. You can unsubscribe at any time using the link in any email, and ask us to access, correct or delete your data. We handle personal data in line with Singapore's Personal Data Protection Act 2012 (PDPA). Fonts are loaded from Google Fonts, which shares your IP address with Google. If analytics is enabled on this page, anonymous usage events (such as "calculator used") are recorded.
Changes. We may update or withdraw the tool at any time. These terms are governed by the laws of Singapore.
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